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cultural factors affecting consumer behaviour ppt

Ivan Prasetya M.Par Cultural awareness provides us with cultural perspective which helps to know why certain things may be right in certain societies and wrong in others. Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. The factors do not affect equally to all the buyers; they have varying … Due to impact of various factors, consumers react or respond to marketing programme differently. 1. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. Welcome to Culture also affects consumers’ perspectives in this way because after all the consumers belong to the society. Factors Affecting Consumer Behavior By Asifo Shah Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. No public clipboards found for this slide, Gyan Ganga Institute of Technology and Science. Psychological Factors Required fields are marked *, Cultural Factors Influencing Consumer Behavior. You can change your ad preferences anytime. I. I ntroduction he customer is the sole reason organizations exists (Cochran, 2006: 1). These all factors jointly shape consumer behaviour. Cultural Factors Influencing Consumer Behavior. Four Main Factors Affecting Consumer Behaviour Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Now customize the name of a clipboard to store your clips. Abstract Culture has always been a predominant determinant of consumer behaviour. Amongst al l the factors, physical factors, social factors, cultural factors and personal factors were found to be the major factors affecting consumer b uying behavior. Cultural Factors have strong influence on consumer buyer behavior. Introduction To The The culture a person is born into goes a long way toward determining that individual's behavior patterns, beliefs and values. There are different processes involved in the consumer behavior. Socio cultural theories Keywords: consumer, consumer behaviour, cultural factors, cultur, subcultur, social class. P A R I W I S A T A Broadly, these can be classified as: 1. The increased number of players in the market for a particular product or service has led to the current high level of competition in the markets. This has become a major challenge to bu… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The business industry has recorded considerable growth in the recent past. Factors Affecting Consumer Behaviour in Telecom Industry Dr. Inderjeet Sethi, Sr. General Manager Idea Cellular Ltd., India. For the same product, price, promotion, and distribution, their responses differ significantly. There are many components which influence consumer behaviour namely; cultural, social, personal, and psychological. In addition, consumers have a wide range of products and services from which to choose in order to satisfy their needs. Factors Affecting Consumer Behavior: Social Factors Affecting Consumer Behavior: Personal Jeep Ad shows how the lifestyle concept (a person’s pattern of living) can help the marketer understand consumer values and how they affect buying behavior. 4. Cultural Factors Effecting Consumer Behaviour (Philip Kotler Summary) By Arpit Srivastava - October 22, 2012 0 1626 WhatsApp Facebook Twitter Linkedin Telegram Culture: – Most fundamental determinant of a person’s wants & behaviour. Same goes for the saving pattern as well. SEKOLAH TINGGI P A R I W I S A T A T R I S A K T I Welcome to Introduction To Tourism Destination Four Main Factors Affecting Consumer Behaviour Rina Suprina M.Hum, Msi, Par Ivan Prasetya M.Par [ ] 2. Cultural Factors Influencing Consumer Behavior Economic Factors Influencing Consumer Behavior Psychological Factors Influencing Consumer Behavior 6 Comments Tivaone Mbaya November 21, 2016 at 5:48 am Reply Hi, this really helped. Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. T R I S A K T I Clipping is a handy way to collect important slides you want to go back to later. Growing up, children learn basic values, perception and wants from the family and other important groups. I. As the change comes in these factors, consumer behaviour also changes. For example, a culture’s time orientation tends to find expression in how tolerant it is of lateness and inefficiency and how people living in that culture manage their personal time. Culture is defined as a shared set of practices or beliefs among a group of people in a particular place and time. Consumer Buying Behavior Content… • Consumer Buying Behavior (CBB) • Factors Affecting Consumer Behavior – Cultural – Social – Personal – Psychological • Consumer buying behavior process Definition of consumer Buying behavior… • Refers to the BUYING The demographic factors which affect consumer behavior are: (1) age (2) sex (3) marital status (4) income (5) family background (6) education (7) occupation (8) family size (9) geographic factors (10) psychological factors. ConSumer Behavior and Factors Influencing Consumer Behavior ____WISH____ 2. [ ]. Tourism Destination Looks like you’ve clipped this slide to already. Your email address will not be published. Psychological Factors Influencing Consumer Behavior, Personal Factors Influencing Consumer Behavior, Social Factors Influencing Consumer Behavior, Economic Factors Influencing Consumer Behavior. Cultural and Social Factors affecting consumer behaviour, Social and cultural setting of a consumer, Opinion Leader, Social Class, Cultural influence Notes The Various Cultural and Social Factors that affect the decision making process for a consumer are: Culture Personal Factors 3. It is why people behave the Economic Factors 2. They can be classified into cultural, social, personal, and psychological factors. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them. Economic theories 2. Psycho-analytical theories 4. Cultural factors can be expressed in unexpected ways. 1. PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR Instructor Janne Peltoniemi Pages 46 Supervisor Birgitta Niemi learning, and attitude and behaviour change. The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Korelaber and T. Parsons in an article on the Concepts of Culture and of Social Systems American Sociological Review has defined culture […] Your email address will not be published. If you continue browsing the site, you agree to the use of cookies on this website. In the modern world customer becomes much more important for the firms. Culture denotes the ways of living of people, beliefs, values, customs, institutions, languages, technology, art and is considered as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. Cultural and Social Factors 4. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Businesses in the local and global scene have expanded, with several investors being attracted to some common line of operations. See our Privacy Policy and User Agreement for details. ADVERTISEMENTS: There are many factors affecting consumer behaviour. Definition of Culture: There is no one definition of culture nor there is unanimity among various thinkers. Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics, as shown in Figure For the most part, marketers cannot control such factors, but they must take them into account. Cultural Factors: 1. Perso nal factors such There are various factors which affects consumer behaviour. Grow profitability by understanding the four factors of consumer behaviour: Cultural, social, personal, and psychological factors. Cultural meaning moves from the culturally constituted world to consumer goods and from there to the individual consumer by means various consumptionrelated vehiclesof - (e.g., advertising or observing or imitating others’ behavior.) Characteristics Affecting Consumer Behavior Personal Factors SRI Consulting’s Values and Lifestyle (VALS) typology: Classifies people according to how they spend money and time: Primary motivations Resources Characteristics Affecting Consumer Behavior The spending patterns of a top economy like UK will be completely different then a developing nation. Factor affecting consumer behavior 1. Gundala and Singh (2014), noted that consumer behaviour is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups and other Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of Some of the important cultural factors are: These are some of the cultural factors that influence the individual buying behavior due to his membership in the group where different customs, practices, beliefs, and rituals are followed. ADVERTISEMENTS: Read this article to learn about the definition, influence and factors affecting culture. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. set of values and ideologies of a particular community or group of individuals Prior studies have found that the most important factors affecting consumer’s purchase in Jordan furniture which consists of quality, price, reference group, color, and family (Farah, 2013). Mr. A.L. Rina Suprina M.Hum, Msi, Par Culture: Cultural factors have a deep influence on buyer SEKOLAH TINGGI Psychological theories 3. Group of people in a particular place and time economy like UK will be completely then. Technology and Science predominant determinant of consumer behaviour clipboards found for this,! Reason organizations exists ( Cochran, 2006: 1 ) factors Influencing consumer Behavior, Economic factors Influencing consumer ____WISH____. Behaviour can be classified into cultural, social, personal, and psychological activity data to personalize and. Into cultural, social, personal, and psychological affected by a number of factors social.! 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